Taken the challenge as CEO of Sphonic a leading fraud management and customer acceptance technology underpinned by a leading 3rd party vendor network. Sphonic is designed for today’s burgeoning digital environment to enable more intelligent ecommerce and mobile services decisioning. Led Visa Europe’s work in Authentication technologies, including the introduction of the multi-award winning Visa CodeSure – the world’s first integrated payment card with in-built authentication through a keypad and display. Responsible for total product lifecycle, testing, commercialisation and go-to-market strategy and client integration projects.

Evaluated authentication services for suitability within Visa Europe’s emerging digital commerce vision. Worked with various third party vendors/partners from early stage to established global technologies. Led Visa Europe’s first equity deal – Emue Technologies in Australia.Extensive experience in the fraud management/security/KYC-AML and authentication field developed over a number of years with a number of public and private sector organisations. Initiated the public-private collaboration to tackle identity theft in the UK, resulting in the development of www.identitytheft.org.uk. In November 2009, this work was acknowledged by the Queen through a personal invitiation to Buckingham Palace.