Michael Lynch - Head of Identity Protection - CPP

In Michael's presentation he will be providing consumer insights and perceptions of identity fraud and he will be touching on online fraud and using some case studies.

Michael is responsible for the UK Identity Protection portfolio at CPP Group Plc.

Michael has been with the CPP Group Plc for 14 years. His experience in financial services extends to customer service, new product and market development and affinity relationships.

During his time at CPP , Michael has helped bring to market the UK ’s market leading service, Identity Protection, which now protects over 1million UK consumers from the consequences of this rapidly growing crime. In addition, Michael had used his expertise to create a commercial identity theft product aimed at protecting businesses of all sizes.

During this time he has developed a strong understanding of consumer perception and reaction to identity theft and its consequences. Michael has also been responsible for breaking some major identity theft stories in the media including the availability of fraudulent documents online, car cloning, junk mail and postal theft. Committed to forging industry co-operation to reduce the opportunities for identity theft he is leading the call for consumers to change their behaviour to counter what is becoming an increasingly sophisticated and intrusive crime.

The CPP Group Plc is a leading international outsourced marketing services business and helps over 11 million customers, works with over 250 business partners and has offices across Europe, North America and Asia Pacific.